Rroshashala
Client
Rroshashala
Duration
Ongoing
Year
2023
Industry
Food & Beverage
Roshashala brings authentic Odia food to the table on weekends. Being an online e-food court brand that delivers lip-smacking and delicious food to its customers. We designed simple yet eye-catchy creatives to grab the attention of the audience and help the brand cater to more and more people all together through their social handles. Within this project, we created captivating and culturally immersive social media content for Rroshashala, a cloud kitchen committed to unveiling the vibrant heritage of Odisha, India. The project’s goal was to take the audience on a virtual expedition, spotlighting the state’s manifold flavors, traditions, and cultural gems. In this endeavor, we crafted an interactive website for Rroshashala, an enchanting cloud kitchen on a mission to introduce Odisha’s opulent culinary legacy to Mumbai. The website functions as a virtual gallery, beckoning visitors to embark on a sensory odyssey through the state’s diverse tastes, traditions, and cultural marvels.
The Challenge:
The brand needed to feel authentic and traditional, while also having a modern appeal. The website needed to be an extension of their authentic brand, providing a seamless and enjoyable shopping experience. The social media content needed to be as appetizing and authentic as the products themselves.
The Solution:
Developed a brand identity inspired by vintage typography and illustrations.
Designed packaging that feels both rustic and premium.
Created a brand story that celebrates the company's heritage.
Designed and built a custom Shopify theme that reflects their brand identity.
Integrated high-quality photography and storytelling throughout the site.
Optimized the checkout process for a smooth user experience.
Developed a content strategy that includes beautiful food photography, recipe videos, and behind-the-scenes stories.
Maintain a consistent and engaging presence across Instagram and Facebook.
Run targeted ad campaigns to reach new customers.
Key Highlights:
- Gained placement in several high-end grocery stores.
- Praised for its beautiful and authentic branding.
- Online sales now account for 30% of their total revenue.
- Low cart abandonment rate.
- Grew their Instagram following by 500% in six months.
- High engagement rates on all content.
Testimonial:
"They captured the heart and soul of our family recipes in their design. It's perfect. Our website is beautiful and so easy to use. It has opened up a whole new sales channel for us. Their social media management has been incredible. They consistently create beautiful content that our customers love."
